This is a guest post written by Andrew. I didn’t receive any compensation for it. You can find out more about Andrew in the ‘About the Author’ section at the end.
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The world is currently at a digital age where millions of people each day go online to search for information, buy goods, connect with friends, do assignments, and so on.
There is a tremendous market waiting online. Any business without a website in this current age is almost non-existing.
Your customers are out there, wanting to know more about what you are offering and how can they benefit from it. A professional website is highly important for any business!
Below are 6 major advantages to having a professional business website.
1. Less expensive
Before the digital marketing era, traditional forms of advertising and marketing, such as printed media, television and radio, were the only other alternative.
Although they’re effective at reaching new and existing customers, traditional marketing can be quite expensive.
Having a website, on the other hand, give businesses an equally effective publicity and access to reach customers, but cost way less.
A website brings comfort and satisfaction, and it provides a better customer experience.
Your customers do not need to drive all the way to your physical store to make purchases; they can simply do it from the comfort of their home or workplace.
3. Increased reach and more customers
While your physical store can only attend to the needs of people within your locality, a website gives a global reach, allowing your products to be available to a greater number of customers.
You can literally have customers from any part of the world.
4. Increased revenue and better ROI
With a better reach comes an increase in revenue.
If a traditional, physical storefront allows your business to reach 100 people each month, with a 10% conversion rate, this will equal 10 customers.
On the other hand, a website can provide a reach of 1000 people each month! If calculated with the same conversion rate of 10%, this will equal 100 customers.
As stated earlier, a professional website is a less costly investment compared to most other traditional marketing avenues, yet it gives tremendous benefit.
A website helps to establish a business credibility.
Many people will look down on your business and assume you are not a serious enterprise if you do not have a business website to refer them to.
Several small businesses today have remained small because they refuse to take practical steps to become big. One of the steps is, obviously, owning a business website.
Compared to your traditional store, which is only accessible during business hours, a website is available at all time, giving your customers the ability to access information and make purchases anytime.
In summary, you can’t run and grow your business without having a professional website. The investment will definitely pay off in the future.
Your business will lose out to your competitors, who are easily reachable online and have their products and services displayed properly.