Most likely all of you are familiar with emojis – they’re everywhere!
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Since it’s an emoji frenzy out there, you might want to make your WordPress posts and pages more fun and trendy by adding emojis in the titles and/or descriptions.
Another good news is that Google shows them in the search results as well!
Will emojis influence your rankings? No. Not in a positive nor a negative way. The only thing that they can influence is the CTR (Click-through rate).
How to add emojis in WordPress titles and descriptions
Like I previously mentioned, there’s no need for custom coding or another plugin.
To add emojis in the titles and descriptions of your WordPress posts and pages, you need to:
1. Go to EmojiCopy.com.
2. Select the emoji that you want to use and click the Copy button.
3. Go into your post, click inside your title or description – in the beginning, middle or end, wherever you want your emoji to be – and paste it (right-click and select “Paste”, or press CTRL-V on your keyboard; Command-V for Mac).
There we go!
If you’re using Yoast SEO – it’s one of the essential WordPress plugins that you must have – then you can add the emoji directly in the snippet as well.
Alternative to EmojiCopy
If, for whatever reason, copying and pasting an emoji from the EmojiCopy website doesn’t work, then you can try by going to iEmoji.com and getting the “Decimal HTML Entity” or “Hexadecimal HTML Entity”.
1. Once you’re on the website, select the emoji that you want, then click on the big one that will appear above, in order to get to the emoji information page, where the encoding data is.
2. At the emoji information page, scroll down until you find the Emoji Character Encoding Data table.
3. Copy one of the two HTML entities.
4. Paste the code as seen in the above example.
The code should transform into an emoji after you save, publish or update the post or page.
Things to consider
1. Try not to spam your titles and descriptions with emojis.
2. Emojis won’t always appear in Google’s search results, as a Google spokesperson mentions:
We have added a feature to our snippets to feature emojis where relevant, useful and fun.
3. The emojis might not appear on all devices or browsers – a blank rectangle might appear instead.
4. If users don’t have emojis set on their devices, a blank rectangle might appear instead.
That’s a wrap
Hope you found the post useful and comprehensive.
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